The Brand


Born out of the desire to provide diverse and healthy solutions for women, Essentials By Edwina is a vegan, cruelty free, make up collection for the everyday woman. Founder Edwina Kulego launched her first collection in partnership with Celfie Cosmetics in 2017.

Our second collection named “The Legacy Collection” features 6 non-traditional nudes for women of color. In today’s beauty market finding your perfect nude shade shouldn’t be a hassle, yet it remains a problem that many women of color face; The Legacy Collection serves as a solution.


Edwina Kulego

In 2017, Edwina Kulego launched Essentials by Edwina out of the frustration of not being able to find nude lipsticks that matched her skin tone. She identified a void in the market and decided do something about it.

Born and raised in Sweden by Ghanaian parents, Edwina Kulego has established herself as a prominent figure within the beauty, fashion and global business space; engaging in public speaking, brand collaborations, philanthropy and strategic partnerships.